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dc.contributor.authorAgogué, Marine
dc.contributor.authorCassotti, Mathieu
dc.contributor.authorHooge, Sophie
dc.contributor.authorParguel, Béatrice
dc.date.accessioned2016-12-08T10:23:06Z
dc.date.available2016-12-08T10:23:06Z
dc.date.issued2015
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/16080
dc.language.isoenen
dc.subjectCreativityen
dc.subjectcreative thinkingen
dc.subjectnudge theoryen
dc.subjectprimingen
dc.subjectexperimentsen
dc.subjectnudgeen
dc.subject.ddc302en
dc.subject.classificationjelA.A1.A14en
dc.subject.classificationjelD.D1.D10en
dc.titleNudging creativity: The effect of priming on individual ideationen
dc.typeCommunication / Conférence
dc.description.abstractenCreative thinking is not always a flawless process and obstacles can constrain the ability of individuals, teams and firms to formulate innovative proposals. Many methodologies have been proposed to enhance creative capabilities in organizations, yet their efficiency usually requires the investment of many resources. Building on the notion of nudge, this paper aims at exploring frugal strategies to stimulate creative ideation in the early phases of product development. We conducted an experiment to explore the potential nudging of creativity during an ideation session. We show that labelling individuals as being very creative has a performative impact on the type of ideas produced by individualsen
dc.subject.ddclabelInteraction socialeen
dc.relation.conftitleANZMAC Conferenceen
dc.relation.confdate2015-11
dc.relation.confcitySydneyen
dc.relation.confcountryAustriaen
dc.relation.forthcomingnonen
dc.description.ssrncandidatenonen
dc.description.halcandidateouien
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewednonen
dc.relation.Isversionofjnlpeerreviewednonen
dc.date.updated2016-12-08T09:56:54Z
hal.person.labIds54112
hal.person.labIds215263
hal.person.labIds39111
hal.person.labIds1032
hal.identifierhal-01412303*


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