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Nudging creativity: The effect of priming on individual ideation

Agogué, Marine; Cassotti, Mathieu; Hooge, Sophie; Parguel, Béatrice (2015), Nudging creativity: The effect of priming on individual ideation, ANZMAC Conference, 2015-11, Sydney, Austria

Type
Communication / Conférence
Date
2015
Conference title
ANZMAC Conference
Conference date
2015-11
Conference city
Sydney
Conference country
Austria
Metadata
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Author(s)
Agogué, Marine

Cassotti, Mathieu cc
Laboratoire de psychologie du développement et de l'éducation de l'enfant [LaPsyDÉ - UMR 8240]
Hooge, Sophie
Centre de Gestion Scientifique i3 [CGS i3]
Parguel, Béatrice cc
Dauphine Recherches en Management [DRM]
Abstract (EN)
Creative thinking is not always a flawless process and obstacles can constrain the ability of individuals, teams and firms to formulate innovative proposals. Many methodologies have been proposed to enhance creative capabilities in organizations, yet their efficiency usually requires the investment of many resources. Building on the notion of nudge, this paper aims at exploring frugal strategies to stimulate creative ideation in the early phases of product development. We conducted an experiment to explore the potential nudging of creativity during an ideation session. We show that labelling individuals as being very creative has a performative impact on the type of ideas produced by individuals
Subjects / Keywords
Creativity; creative thinking; nudge theory; priming; experiments; nudge
JEL
A14 - Sociology of Economics
D10 - General