Perceived Benefits of Loyalty Programs: Scale Development and Implications for Relational Strategies
Date
2010Link to item file
http://halshs.archives-ouvertes.fr/halshs-00638594/fr/Dewey
MarketingSujet
Loyalty programs; Programmes de fidélisation; Relation client; Relationship marketingJEL code
M31Journal issue
Journal of Business ResearchVolume
63Number
1Publication date
01-2010Article pages
32-37Publisher
ElsevierCollections
Metadata
Show full item recordAuthor
Volle, Pierre
Mimouni, Aîda