The double-edge effect of donation size in retailers charity promotions: When scepticism cools the warm-glow effect

Date

2016

Dewey

Marketing

Sujet

marketing; public policy

JEL code

M.M3.M31

Conference name

Public Policy & Marketing Conference

Conference date

06-2016

Conference city

San Luis Obispo

Conference country

United States

URI

https://basepub.dauphine.fr/handle/123456789/16019

Collections

• DRM : Publications

Metadata

Show full item record

Author

Mimouni-Chaabane, Aïda

Parguel, Béatrice

1032 Dauphine Recherches en Management [DRM]

Type

Communication / Conférence