The double-edge effect of donation size in retailers charity promotions: When scepticism cools the warm-glow effect
Date
2016Dewey
MarketingSujet
marketing; public policyJEL code
M.M3.M31Conference name
Public Policy & Marketing ConferenceConference date
06-2016Conference city
San Luis ObispoConference country
United StatesCollections
Metadata
Show full item recordAuthor
Mimouni-Chaabane, Aïda
Parguel, Béatrice
1032 Dauphine Recherches en Management [DRM]