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The double-edge effect of donation size in retailers charity promotions: When scepticism cools the warm-glow effect

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Date
2016
Dewey
Marketing
Sujet
marketing; public policy
JEL code
M.M3.M31
Conference name
Public Policy & Marketing Conference
Conference date
06-2016
Conference city
San Luis Obispo
Conference country
United States
URI
https://basepub.dauphine.fr/handle/123456789/16019
Collections
  • DRM : Publications
Metadata
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Author
Mimouni-Chaabane, Aïda
Parguel, Béatrice
1032 Dauphine Recherches en Management [DRM]
Type
Communication / Conférence

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