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dc.contributor.authorPueschel, Julia*
dc.contributor.authorChamaret, Cécile*
dc.contributor.authorParguel, Béatrice*
dc.date.accessioned2016-12-01T14:04:49Z
dc.date.available2016-12-01T14:04:49Z
dc.date.issued2016
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/16017
dc.language.isoenen
dc.subjectcontrefaçonen
dc.subjectluxe, marketingen
dc.subject.ddc658en
dc.subject.classificationjelD.D1.D12en
dc.titleCoping with copies! A study of risks perception and coping strategies in luxury counterfeit consumption among affluent consumersen
dc.typeCommunication / Conférence
dc.description.abstractenThis research explores why affluent Emiratiswould consume counterfeit luxury products. A first exploratory quantitative study confirms that Emiratis do purchase counterfait luxury products and shows that they associate important performance and psychosocial risks wtih counterfeit consumption. Based on 19 in-dept interviews, a follow-up qualitative study confirms the perception of performance and psychosocial risk and study confirms the perception of performance and psychosocial risks and identifies strategies Emiratis apply to cope with the cognitive dissonance that accurs from the perception of these risks. The findings are of major interest for local policy makers fighting counterfeiting.en
dc.subject.ddclabelDirection d'entrepriseen
dc.relation.conftitleAtlas- AFMI Conferenceen
dc.relation.confdate2016-06
dc.relation.confcityNiceen
dc.relation.confcountryFranceen
dc.relation.forthcomingnonen
dc.description.ssrncandidatenonen
dc.description.halcandidateouien
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewednonen
dc.relation.Isversionofjnlpeerreviewednonen
dc.date.updated2016-11-30T11:58:44Z
hal.person.labIds*
hal.person.labIds*
hal.person.labIds1032*
hal.identifierhal-01406745*


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