• français
    • English
  • English 
    • français
    • English
  • Login
JavaScript is disabled for your browser. Some features of this site may not work without it.
BIRD Home

Browse

This CollectionBy Issue DateAuthorsTitlesSubjectsJournals BIRDResearch centres & CollectionsBy Issue DateAuthorsTitlesSubjectsJournals

My Account

Login

Statistics

View Usage Statistics

Coping with copies! A study of risks perception and coping strategies in luxury counterfeit consumption among affluent consumers

Thumbnail
Date
2016
Dewey
Direction d'entreprise
Sujet
contrefaçon; luxe, marketing
JEL code
D.D1.D12
Conference name
Atlas- AFMI Conference
Conference date
06-2016
Conference city
Nice
Conference country
France
URI
https://basepub.dauphine.fr/handle/123456789/16017
Collections
  • DRM : Publications
Metadata
Show full item record
Author
Pueschel, Julia
Chamaret, Cécile
Parguel, Béatrice
1032 Dauphine Recherches en Management [DRM]
Type
Communication / Conférence
Abstract (EN)
This research explores why affluent Emiratiswould consume counterfeit luxury products. A first exploratory quantitative study confirms that Emiratis do purchase counterfait luxury products and shows that they associate important performance and psychosocial risks wtih counterfeit consumption. Based on 19 in-dept interviews, a follow-up qualitative study confirms the perception of performance and psychosocial risk and study confirms the perception of performance and psychosocial risks and identifies strategies Emiratis apply to cope with the cognitive dissonance that accurs from the perception of these risks. The findings are of major interest for local policy makers fighting counterfeiting.

  • Accueil Bibliothèque
  • Site de l'Université Paris-Dauphine
  • Contact
SCD Paris Dauphine - Place du Maréchal de Lattre de Tassigny 75775 Paris Cedex 16

 Content on this site is licensed under a Creative Commons 2.0 France (CC BY-NC-ND 2.0) license.