The double-edge effect of retailers’ cause-related marketing: When scepticism cools the warm-glow effect
Date
2016Dewey
MarketingSujet
Altruism; Scepticism; Cause-related marketing; Donation size; Familiarity with cause-related marketing; Warm glowJEL code
M.M1.M14; M.M3.M31Journal issue
International Journal of Retail and Distribution ManagementVolume
44Number
6Publication date
2016Article pages
607-626Publisher
MCB University PressCollections
Metadata
Show full item recordAuthor
Mimouni-Chaabane, Aïda
10592 Théorie économique, modélisation et applications [THEMA]
Parguel, Béatrice
1032 Dauphine Recherches en Management [DRM]