Thumbnail - Request a copy

Creativity and interactivity : what are the levers of control in the luxury and fashion sector ?

Alleres, Danielle; Chevalier-Kuszla, Catherine; David, Gilles (2004-03), Creativity and interactivity : what are the levers of control in the luxury and fashion sector ?, 27th European Accounting Association Annual Congress, 2004-04, Prague, République tchèque

Type
Communication / Conférence
Date
2004-03
Titre du colloque
27th European Accounting Association Annual Congress
Date du colloque
2004-04
Ville du colloque
Prague
Pays du colloque
République tchèque
Métadonnées
Afficher la notice complète
Auteur(s)
Alleres, Danielle
Chevalier-Kuszla, Catherine
David, Gilles
Mots-clés
fashion sector; luxury; control; interactivity; Creativity
JEL
M31 - Marketing