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Creativity and interactivity : what are the levers of control in the luxury and fashion sector ?

Alleres, Danielle; Chevalier-Kuszla, Catherine; David, Gilles (2004-03), Creativity and interactivity : what are the levers of control in the luxury and fashion sector ?, 27th European Accounting Association Annual Congress, 2004-04, Prague, République tchèque

Type
Communication / Conférence
Date
2004-03
Conference title
27th European Accounting Association Annual Congress
Conference date
2004-04
Conference city
Prague
Conference country
République tchèque
Metadata
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Author(s)
Alleres, Danielle
Chevalier-Kuszla, Catherine
David, Gilles
Subjects / Keywords
fashion sector; luxury; control; interactivity; Creativity
JEL
M31 - Marketing