Creativity and interactivity : what are the levers of control in the luxury and fashion sector ?

Date

2004-03

Notes

Organized by the Faculty of Finance and Accounting : University of Economics, Prague (UEP)

Dewey

Marketing

Sujet

fashion sector; luxury; control; interactivity; Creativity

JEL code

M31

Conference name

27th European Accounting Association Annual Congress

Conference date

04-2004

Conference city

Prague

Conference country

République tchèque

URI

https://basepub.dauphine.fr/handle/123456789/1540

Collections

• DRM : Publications

Metadata

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Author

Alleres, Danielle

Chevalier-Kuszla, Catherine

David, Gilles

Type

Communication / Conférence