Creativity and interactivity : what are the levers of control in the luxury and fashion sector ?

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Date
2004-03
Description
Organized by the Faculty of Finance and Accounting : University of Economics, Prague (UEP)
Indexation documentaire
Marketing
Subject
fashion sector; luxury; control; interactivity; Creativity
Code JEL
M31
Titre du colloque
27th European Accounting Association Annual Congress
Date du colloque
04-2004
Ville du colloque
Prague
Pays du colloque
République tchèque
URI
https://basepub.dauphine.fr/handle/123456789/1540
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Auteur
Alleres, Danielle
Chevalier-Kuszla, Catherine
David, Gilles
Type
Communication / Conférence