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Creativity and interactivity : what are the levers of control in the luxury and fashion sector ?

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Date
2004-03
Notes
Organized by the Faculty of Finance and Accounting : University of Economics, Prague (UEP)
Dewey
Marketing
Sujet
fashion sector; luxury; control; interactivity; Creativity
JEL code
M31
Conference name
27th European Accounting Association Annual Congress
Conference date
04-2004
Conference city
Prague
Conference country
République tchèque
URI
https://basepub.dauphine.fr/handle/123456789/1540
Collections
  • DRM : Publications
Metadata
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Author
Alleres, Danielle
Chevalier-Kuszla, Catherine
David, Gilles
Type
Communication / Conférence

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