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dc.contributor.authorCadario, Romain*
dc.contributor.authorParguel, Béatrice*
dc.contributor.authorBenoît-Moreau, Florence*
dc.date.accessioned2016-02-10T10:17:07Z
dc.date.available2016-02-10T10:17:07Z
dc.date.issued2016-03
dc.identifier.issn0167-8116
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/15361
dc.language.isoenen
dc.subjectUnit effecten
dc.subjectNumeracyen
dc.subjectCarbon emissionsen
dc.subjectEcological imageen
dc.subjectNumerosity heuristicsen
dc.subject.ddc658.8en
dc.subject.classificationjelM.M1.M14en
dc.subject.classificationjelM.M3.M31en
dc.subject.classificationjelM.M3.M37en
dc.titleIs bigger always better? The unit effect in carbon emissions informationen
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenAccording to Pandelaere et al. (2011), bigger numbers of units in quantitative attribute information lead to greater perceived attribute differences, making it more likely that consumers will choose a higher-attribute option. We replicate this unit effect for the carbon emissions metrics displayed in car advertisements, and extend it to show that highly numerate individuals, who are supposed to be more effective decision-makers, may actually be more prone to numerosity heuristics.en
dc.relation.isversionofjnlnameInternational Journal of Research in Marketing
dc.relation.isversionofjnlvol33
dc.relation.isversionofjnlissue1
dc.relation.isversionofjnldate2016-03
dc.relation.isversionofjnlpages204–207
dc.relation.isversionofdoi10.1016/j.ijresmar.2015.10.002en
dc.relation.isversionofjnlpublisherNorth-Hollanden
dc.subject.ddclabelMarketingen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen
dc.description.ssrncandidatenonen
dc.description.halcandidateouien
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewedouien
dc.date.updated2016-02-03T08:18:04Z
hal.person.labIds109319*
hal.person.labIds1032*
hal.person.labIds1032*
hal.identifierhal-01273541*
hal.faultCodeThe supplied format packaging is not supported by the server


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