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Chinese Consumers Attitudes towards Luxury

Pras, Bernard (2009), Chinese Consumers Attitudes towards Luxury, in Lu, Pierre Xiao; Chevalier, Michel, Luxury China : Market opportunities and potential, John Wiley & Sons Inc : Hoboken, NJ

Type
Chapitre d'ouvrage
Date
2009
Book title
Luxury China : Market opportunities and potential
Book author
Lu, Pierre Xiao; Chevalier, Michel
Publisher
John Wiley & Sons Inc
Published in
Hoboken, NJ
ISBN
978-0-470-82341-5
Number of pages
300
Metadata
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Author(s)
Pras, Bernard
Subjects / Keywords
Chine; Consommateurs; Études de marché; Produits de luxe
JEL
D19 - Other
M31 - Marketing