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dc.contributor.authorLe Boulch, Gaël
dc.contributor.authorOudghiri, Rémy
dc.date.accessioned2015-03-11T09:39:05Z
dc.date.available2015-03-11T09:39:05Z
dc.date.issued2013
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/14763
dc.language.isoenen
dc.subjectMarketingen
dc.subjectInnovationsen
dc.subjectCustomer relationship marketingen
dc.subjectSustainable developmenten
dc.subjectBusiness enterprises‎en
dc.subjectEnvironmental aspects
dc.subject.ddc658.4en
dc.subject.classificationjelM14en
dc.subject.classificationjelM31en
dc.subject.classificationjelO32en
dc.subject.classificationjelO33en
dc.subject.classificationjelQ56en
dc.titleSustainable development, a new source of inspiration for marketing innovation? Focus on five major trends and one innovative project in customer relationship marketingen
dc.typeChapitre d'ouvrage
dc.identifier.citationpages262-276en
dc.relation.ispartoftitleStrategies for Sustainable Technologies and Innovationsen
dc.relation.ispartofeditorMcIntyre, John R.
dc.relation.ispartofeditorIvanaj, Silvester
dc.relation.ispartofeditorIvanaj, Vera
dc.relation.ispartofpublnameE. Elgaren
dc.relation.ispartofpublcityCheltenham, UKen
dc.relation.ispartofdate2013
dc.relation.ispartofpagesXXIX-293en
dc.subject.ddclabelDirection d'entrepriseen
dc.relation.ispartofisbn978-1-78100-682-5en
dc.relation.forthcomingnonen


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