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Sustainable development, a new source of inspiration for marketing innovation? Focus on five major trends and one innovative project in customer relationship marketing

Le Boulch, Gaël; Oudghiri, Rémy (2013), Sustainable development, a new source of inspiration for marketing innovation? Focus on five major trends and one innovative project in customer relationship marketing, in McIntyre, John R.; Ivanaj, Silvester; Ivanaj, Vera, Strategies for Sustainable Technologies and Innovations, E. Elgar : Cheltenham, UK, p. 262-276

Type
Chapitre d'ouvrage
Date
2013
Book title
Strategies for Sustainable Technologies and Innovations
Book author
McIntyre, John R.; Ivanaj, Silvester; Ivanaj, Vera
Publisher
E. Elgar
Published in
Cheltenham, UK
ISBN
978-1-78100-682-5
Number of pages
XXIX-293
Pages
262-276
Metadata
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Author(s)
Le Boulch, Gaël
Oudghiri, Rémy
Subjects / Keywords
Marketing; Innovations; Customer relationship marketing; Sustainable development; Business enterprises‎; Environmental aspects
JEL
M14 - Corporate Culture; Diversity; Social Responsibility
M31 - Marketing
O32 - Management of Technological Innovation and R&D
O33 - Technological Change: Choices and Consequences; Diffusion Processes
Q56 - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth