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Brand valuation at the crossroad of researches in Accounting, Finance, Management Control and Marketing

Farjaudon, Anne-Laure (2005), Brand valuation at the crossroad of researches in Accounting, Finance, Management Control and Marketing, 1st European institute for advanced studies in management (EIASM) workshop on “Visualising, measuring, and managing intangibles and intellectual capital”, 2005-10, Ferrara, Italie

Type
Communication / Conférence
Date
2005
Conference title
1st European institute for advanced studies in management (EIASM) workshop on “Visualising, measuring, and managing intangibles and intellectual capital”
Conference date
2005-10
Conference city
Ferrara
Conference country
Italie
Metadata
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Author(s)
Farjaudon, Anne-Laure
Subjects / Keywords
Marketing; Accounting; Brand; Valuation
JEL
M31 - Marketing
M41 - Accounting