Date
2005
Indexation documentaire
Marketing
Subject
Marketing; Accounting; Brand; Valuation
Code JEL
M31; M41
Titre du colloque
1st European institute for advanced studies in management (EIASM) workshop on “Visualising, measuring, and managing intangibles and intellectual capital”
Date du colloque
10-2005
Ville du colloque
Ferrara
Pays du colloque
Italie
