Brand valuation at the crossroad of researches in Accounting, Finance, Management Control and Marketing
Farjaudon, Anne-Laure (2005), Brand valuation at the crossroad of researches in Accounting, Finance, Management Control and Marketing, 1st European institute for advanced studies in management (EIASM) workshop on “Visualising, measuring, and managing intangibles and intellectual capital”, 2005-10, Ferrara, Italie
Type
Communication / ConférenceDate
2005Conference title
1st European institute for advanced studies in management (EIASM) workshop on “Visualising, measuring, and managing intangibles and intellectual capital”Conference date
2005-10Conference city
FerraraConference country
ItalieMetadata
Show full item recordAuthor(s)
Farjaudon, Anne-LaureSubjects / Keywords
Marketing; Accounting; Brand; ValuationRelated items
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