Abstract (EN)

How does Social Media (SM) impact the Stakeholder Theory and the stakeholder environment of organizations? This paper focuses on stakeholder coalitions and SM-driven social movements. Organized resistance and mounted pressure, which disrupt corporations’ activities and oblige change, are a growing threat and challenge to the classical governance of firms. We will look at how SM affects the way advocacy actors interact and how they harness public interest to achieve this. The proposed research will explore how and why advocacy activism works on a large, transnational scale in the digital sphere. Special attention will be given to coalitions that overcome the organizational boundaries of the various actors in order to make their interests heard.