Social labeling to improve children’s ecological behaviors

Bourjot-Deparis, Julien; Charry, Karine; Parguel, Béatrice

Bourjot-Deparis, Julien; Charry, Karine; Parguel, Béatrice (2014-06), Social labeling to improve children’s ecological behaviors, AMA 2014 Marketing & Public Policy Conference, 2014-06, Boston, MA, États-Unis

Type

Communication / Conférence

Date

2014-06

Conference title

AMA 2014 Marketing & Public Policy Conference

Conference date

2014-06

Conference city

Boston, MA

Conference country

États-Unis

Metadata

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Author(s)

Bourjot-Deparis, Julien

Charry, Karine

Parguel, Béatrice

Dauphine Recherches en Management [DRM]

Subjects / Keywords

Étiquetage écologique; Jeunes consommateurs; Comportements; Social labeling; Children’s ecological behaviors

JEL

I29 - Other
M31 - Marketing
Q56 - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth