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Does a Product Category Have a Motivational Orientation? Effects on Health Message Efficacy

dc.contributor.authorBorges, Adilson
dc.contributor.authorGomez, Pierrick
dc.date.accessioned2014-11-27T15:02:39Z
dc.date.available2014-11-27T15:02:39Z
dc.date.issued2011-10
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/14323
dc.language.isoenen
dc.subjectMotivational Orientationen
dc.subjectProduct categoryen
dc.subjectRegulatory focus theoryen
dc.subjectHealth messageen
dc.subject.ddc658.8en
dc.subject.classificationjelD11en
dc.subject.classificationjelI19en
dc.subject.classificationjelM31en
dc.titleDoes a Product Category Have a Motivational Orientation? Effects on Health Message Efficacyen
dc.typeArticle accepté pour publication ou publié
dc.relation.isversionofjnlnameAdvances in Consumer Research
dc.relation.isversionofjnlvol39en
dc.relation.isversionofjnldate2011-10
dc.relation.isversionofjnlpages842-843en
dc.relation.isversionofjnlpublisherAssociation for Consumer Researchen
dc.subject.ddclabelMarketingen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen


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