Does a Product Category Have a Motivational Orientation? Effects on Health Message Efficacy
Borges, Adilson; Gomez, Pierrick (2011), Does a Product Category Have a Motivational Orientation? Effects on Health Message Efficacy, Advances in Consumer Research, 39, p. 842-843
Type
Article accepté pour publication ou publiéDate
2011-10Journal name
Advances in Consumer ResearchVolume
39Publisher
Association for Consumer Research
Pages
842-843
Metadata
Show full item recordSubjects / Keywords
Motivational Orientation; Product category; Regulatory focus theory; Health messageRelated items
Showing items related by title and author.
-
Gomez, Pierrick; Borges, Adilson (2010) Communication / Conférence
-
Gomez, Pierrick; Borges, Adilson; Pechmann, Cornelia (2013) Article accepté pour publication ou publié
-
Gomez, Pierrick (2011) Communication / Conférence
-
Boesen-Mariani, Sabine; Gomez, Pierrick; Gavard-Perret, Marie-Laure (2010) Article accepté pour publication ou publié
-
Health Regulatory Focus: A Useful Concept to Understand Consumers' Health and Nutrition Motivation Gomez, Pierrick (2010) Communication / Conférence