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Does a Product Category Have a Motivational Orientation? Effects on Health Message Efficacy

Borges, Adilson; Gomez, Pierrick (2011), Does a Product Category Have a Motivational Orientation? Effects on Health Message Efficacy, Advances in Consumer Research, 39, p. 842-843

Type
Article accepté pour publication ou publié
Date
2011-10
Journal name
Advances in Consumer Research
Volume
39
Publisher
Association for Consumer Research
Pages
842-843
Metadata
Show full item record
Author(s)
Borges, Adilson
Gomez, Pierrick
Subjects / Keywords
Motivational Orientation; Product category; Regulatory focus theory; Health message
JEL
D11 - Consumer Economics: Theory
I19 - Other
M31 - Marketing

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Showing items related by title and author.

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    Boesen-Mariani, Sabine; Gomez, Pierrick; Gavard-Perret, Marie-Laure (2010) Article accepté pour publication ou publié
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    Health Regulatory Focus: A Useful Concept to Understand Consumers' Health and Nutrition Motivation 
    Gomez, Pierrick (2010) Communication / Conférence
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