Does a Product Category Have a Motivational Orientation? Effects on Health Message Efficacy
Borges, Adilson; Gomez, Pierrick (2011), Does a Product Category Have a Motivational Orientation? Effects on Health Message Efficacy, Advances in Consumer Research, 39, p. 842-843
Type
Article accepté pour publication ou publiéDate
2011-10Journal name
Advances in Consumer ResearchVolume
39Publisher
Association for Consumer Research
Pages
842-843
Metadata
Show full item recordSubjects / Keywords
Motivational Orientation; Product category; Regulatory focus theory; Health messageRelated items
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