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dc.contributor.authorBonnin, Gaël
dc.contributor.authorGoudey, Alain
dc.date.accessioned2014-11-25T09:00:52Z
dc.date.available2014-11-25T09:00:52Z
dc.date.issued2013
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/14291
dc.language.isoenen
dc.subjectStimulation sensorielleen
dc.subjectConsommateurs‎en
dc.subjectComportementen
dc.subjectSensory Stimulationen
dc.subjectConsumer behavioren
dc.subjectEffect of negative emotionsen
dc.subjectRuminationen
dc.subjectStressen
dc.subject.ddc658.8en
dc.subject.classificationjelD11en
dc.subject.classificationjelD12en
dc.titleCan Sensory Stimulation Decrease Rumination? An Exploration of the Influence of Senses on Repeated Mental Simulationen
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenStruggling to assemble an Ikea product, failing to make a purchase on a website, seeing a recently bought product break down, sitting in the waiting room at the doctor’s office, waiting at the supermarket are only but a few of the multiple occasions for rumination. Although seemingly harmless, rumination is a key concept for the understanding of cognitive functioning (Denson, 2012; Gomez and Debenedetti, 2010) especially because it partially or fully mediates the effect of negative emotions on consumer behavior (Porath, MacInnis, and Folkes, 2010; Strizhakova, Tsarenko, and Ruth, 2012). But little research has investigated the means of reducing it (Strizhakova, Tsarenko, and Ruth, 2012). Two empirical studies show that an arousing visual ambiance (study 1) and a combination of scent and music (study 2) reduce the intensity of rumination.en
dc.relation.isversionofjnlnameAdvances in Consumer Research
dc.relation.isversionofjnlvol41en
dc.relation.isversionofjnldate2013
dc.relation.isversionofjnlpages533-534en
dc.relation.isversionofjnlpublisherAssociation for Consumer Researchen
dc.subject.ddclabelMarketingen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen


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