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Do You Have to Look Like a Human to Be Smart? An Exploratory Study of the Influence of Anatomy and Expressivity of Domestic Robots

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Date
2013
Dewey
Marketing
Sujet
Consommateurs‎; Comportement; Anthropomorphisme; Robots domestiques; Consumer behavior; Anthropomorphism; Domestic Robots
JEL code
D12
Journal issue
Advances in Consumer Research
Volume
41
Publication date
2013
Article pages
553-554
Publisher
Association for Consumer Research
URI
https://basepub.dauphine.fr/handle/123456789/14290
Collections
  • DRM : Publications
Metadata
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Author
Goudey, Alain
Bonnin, Gaël
Type
Article accepté pour publication ou publié
Abstract (EN)
The 500 000 accident-free kilometers travelled by the Google Car is a dramatic example of the future place of domestic robots in everyday life (Rijsdijk and Hultink, 2003). Because of their ability to behave autonomously, to interact like human and to communicate with their environment, domestic robots occupy an undefined space between objects and human beings. This raises unprecedented questions for researchers and managers alike (Rijsdijk, Hultink, and Diamantopoulos 2007). One specific concern is the impact of the anthropomorphic appearance of domestic robots on consumer adoption. In one study, this research shows that anthropomorphism does not favor the adoption of domestic robots.

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