Counterproductive Environmental Performance Displays: Lessons From the Automotive Sector
Parguel, Béatrice; Benoît-Moreau, Florence (2015), Counterproductive Environmental Performance Displays: Lessons From the Automotive Sector, dans Kubacki, Krzysztof, Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference, Springer : Berlin Heidelberg, p. 842
Type
Communication / ConférenceDate
2015Titre du colloque
2014 AMS Annual ConferenceDate du colloque
2013-05Ville du colloque
Monterey, CAPays du colloque
UNITED STATESTitre de l'ouvrage
Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual ConferenceAuteurs de l’ouvrage
Kubacki, KrzysztofÉditeur
Springer
Ville d’édition
Berlin Heidelberg
Isbn
978-3-319-10950-3
Pages
842
Métadonnées
Afficher la notice complèteRésumé (EN)
This paper mobilizes classical models of information processing and persuasion (ELM) to examine the efficiency of a European Directive 1999/94/EC of December, 13, 1999 regarding automotive carbon emission information to convert consumers to more sustainable patterns of consumption. This Directive states that European carmakers have to prominently display their vehicles’ carbon emissions rate on advertisement or commercial brochures. Based on an experiment conducted on a representative sample of French consumers, the authors show that this obligation, far from guiding consumers’ choice toward environment-friendly vehicles, is ineffective, and even counterproductive, among non-expert consumers. They show that the display of environmental information should rather take a colored A-G scale to guide non-expert consumers towards sustainable consumption behaviors. The authors finally discuss implications for public policy makers.Mots-clés
Public Policy; Consumer information; Sustainable Consumption; Environmental Labeling; Brand imagePublications associées
Affichage des éléments liés par titre et auteur.
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Parguel, Béatrice; Benoît-Moreau, Florence (2013) Communication / Conférence
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Benoît-Moreau, Florence; Parguel, Béatrice (2013) Communication / Conférence
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Parguel, Béatrice; Benoît-Moreau, Florence (2013) Communication / Conférence
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Parguel, Béatrice; Benoît-Moreau, Florence (2011) Article accepté pour publication ou publié
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Benoît-Moreau, Florence; Delacroix, Eva; Parguel, Béatrice (2017) Communication / Conférence