Abstract (EN)

Corporate social responsibility seems to be a relatively recent phenomenon for companies and their partners. Many scholars consider it as a fashion. However, we cannot ignore its historical roots. Many companies, especially in industry, developed social and environmental policies and practices a long time ago. These practical and historical dimensions remain yet absent from the academic literature on CSR. In this article, we propose to study a case over a long period of time, from 1954 until 2005, in order to understand how manufacturers took into account the various economic, social and environmental aspects of their activity, at the time of an investment, then during the exploitation of a production site of aluminium. The case of the company Alucam established in Cameroun shows how the manufacturers integrated the Triple Bottom Line (economic, social and environmental), well before the ’invention’of CSR.