Consumer responses to elimination of overpackaging on private label products
Date
2015Link to item file
https://halshs.archives-ouvertes.fr/halshs-01076408Dewey
MarketingSujet
Packaging; Overpackaging; Product image; Consumer behaviour; Private labelJEL code
D.D1.D12; M.M3.M31; Q.Q5.Q56Journal issue
International Journal of Retail and Distribution ManagementVolume
43Number
4/5Publication date
2015Article pages
329-349Publisher
MCB University PressCollections
Metadata
Show full item recordAuthor
Monnot, Elisa
1098 Théorie économique, modélisation et applications [THEMA]
Parguel, Béatrice
1032 Dauphine Recherches en Management [DRM]
Reniou, Fanny
57129 Institut de Recherche en Gestion [IRG]