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Le ciblage des consommateurs âgés

dc.contributor.authorGuiot, Denis*
dc.date.accessioned2014-10-07T13:44:09Z
dc.date.available2014-10-07T13:44:09Z
dc.date.issued2012
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/14007
dc.language.isofren
dc.subjectConsommateurs âgésen
dc.subjectCibles (marketing)en
dc.subject.ddc658.8en
dc.subject.classificationjelD.D1.D11en
dc.subject.classificationjelD.D1.D12en
dc.subject.classificationjelJ.J1.J14en
dc.subject.classificationjelM.M3.M31en
dc.subject.classificationjelM.M3.M37en
dc.titleLe ciblage des consommateurs âgésen
dc.typeChapitre d'ouvrage
dc.identifier.citationpages69-91en
dc.relation.ispartoftitleComprendre le consommateur âgé‎. Nouveaux enjeux et perspectivesen
dc.relation.ispartofeditorGuiot, Denis
dc.relation.ispartofeditorUrien, Bertrand
dc.relation.ispartofpublnameDe Boecken
dc.relation.ispartofpublcityBruxelles‎en
dc.relation.ispartofdate2012
dc.relation.ispartofpages200en
dc.subject.ddclabelMarketingen
dc.relation.ispartofisbn978-2-8041-6692-2en
dc.relation.forthcomingnonen
dc.description.halcandidateoui
dc.description.readershiprecherche
dc.description.audienceNational
hal.person.labIds1032*
hal.identifierhal-01649758*


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