dc.contributor.author | Guiot, Denis | * |
dc.date.accessioned | 2014-10-07T13:44:09Z | |
dc.date.available | 2014-10-07T13:44:09Z | |
dc.date.issued | 2012 | |
dc.identifier.uri | https://basepub.dauphine.fr/handle/123456789/14007 | |
dc.language.iso | fr | en |
dc.subject | Consommateurs âgés | en |
dc.subject | Cibles (marketing) | en |
dc.subject.ddc | 658.8 | en |
dc.subject.classificationjel | D.D1.D11 | en |
dc.subject.classificationjel | D.D1.D12 | en |
dc.subject.classificationjel | J.J1.J14 | en |
dc.subject.classificationjel | M.M3.M31 | en |
dc.subject.classificationjel | M.M3.M37 | en |
dc.title | Le ciblage des consommateurs âgés | en |
dc.type | Chapitre d'ouvrage | |
dc.identifier.citationpages | 69-91 | en |
dc.relation.ispartoftitle | Comprendre le consommateur âgé. Nouveaux enjeux et perspectives | en |
dc.relation.ispartofeditor | Guiot, Denis | |
dc.relation.ispartofeditor | Urien, Bertrand | |
dc.relation.ispartofpublname | De Boeck | en |
dc.relation.ispartofpublcity | Bruxelles | en |
dc.relation.ispartofdate | 2012 | |
dc.relation.ispartofpages | 200 | en |
dc.subject.ddclabel | Marketing | en |
dc.relation.ispartofisbn | 978-2-8041-6692-2 | en |
dc.relation.forthcoming | non | en |
dc.description.halcandidate | oui | |
dc.description.readership | recherche | |
dc.description.audience | National | |
hal.person.labIds | 1032 | * |
hal.identifier | hal-01649758 | * |