• xmlui.mirage2.page-structure.header.title
    • français
    • English
  • Help
  • Login
  • Language 
    • Français
    • English
View Item 
  •   BIRD Home
  • DRM (UMR CNRS 7088)
  • DRM : Publications
  • View Item
  •   BIRD Home
  • DRM (UMR CNRS 7088)
  • DRM : Publications
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Browse

BIRDResearch centres & CollectionsBy Issue DateAuthorsTitlesTypeThis CollectionBy Issue DateAuthorsTitlesType

My Account

LoginRegister

Statistics

Most Popular ItemsStatistics by CountryMost Popular Authors
Thumbnail - Request a copy

Home Sweet Messy Home: Managing Symbolic Pollution

Dion, Delphine; Sabri, Ouidade; Guillard, Valérie (2014), Home Sweet Messy Home: Managing Symbolic Pollution, Journal of Consumer Research, 41, 3, p. 565-589. http://dx.doi.org/10.1086/676922

Type
Article accepté pour publication ou publié
Date
2014-10
Journal name
Journal of Consumer Research
Volume
41
Number
3
Publisher
University of Chicago Press
Pages
565-589
Publication identifier
http://dx.doi.org/10.1086/676922
Metadata
Show full item record
Author(s)
Dion, Delphine
Sabri, Ouidade
Guillard, Valérie cc
Abstract (EN)
Hanging up our coat, tidying our desk, classifying our books, what meanings do these mundane practices convey? Extending Mary Douglas’s work, this article investigates tidiness from the angle of symbolic pollution. Based on photo-elicitation, it shows that, similarly to symbolic pollution described at a macro-social level, tidiness depends on two conditions, namely, a set of classifications and the dangerous transgression of these classifications. However, at a micro-social level, individuals negotiate boundaries between classifications in order to cope with symbolic pollution. Consumers define their domestic classifications through a juxtaposition of micro-practices, which does not necessarily create a hierarchically ordered system but which enables these consumers to avoid anomalies and transgressions. Furthermore, respondents are willing to break tidiness rules on specific occasions because the danger-beliefs associated with transgression are context-dependent. This analysis of tidiness gives new insights into materiality, emphasizing the cultural meaning of ordering one’s possessions.
Subjects / Keywords
Consommateurs; Comportement; Psychologie; Consumer behavior; Consumers; Psychology; Consumers' preferences; Orderliness; Order; Hierarchies
JEL
D11 - Consumer Economics: Theory

Related items

Showing items related by title and author.

  • Thumbnail
    When Possessions become Impure: Tabouization of Untidiness 
    Sabri, Ouidade; Dion, Delphine; Guillard, Valérie (2011) Communication / Conférence
  • Thumbnail
    Le tabou, un concept peu exploré en marketing 
    Sabri, Ouidade; Manceau, Delphine; Pras, Bernard (2010) Article accepté pour publication ou publié
  • Thumbnail
    Consumer's perceptions and evaluations of virtual bundling 
    Desmet, Pierre; de Pechpeyrou, Pauline; Sabri, Ouidade; Parguel, Béatrice (2006) Communication / Conférence
  • Thumbnail
    Vers une meilleure compréhension des réactions du récepteur face aux annonces publicitaires « taboues ». Une étude exploratoire menée dans deux contextes culturels : marocain et français 
    Sabri, Ouidade (2006) Communication / Conférence
  • Thumbnail
    Competitive advertising within store flyers: A win–win strategy? 
    Parguel, Béatrice; Sabri, Ouidade; Mimouni, Aîda (2010) Article accepté pour publication ou publié
Dauphine PSL Bibliothèque logo
Place du Maréchal de Lattre de Tassigny 75775 Paris Cedex 16
Phone: 01 44 05 40 94
Contact
Dauphine PSL logoEQUIS logoCreative Commons logo