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dc.contributor.authorPinson, Christian
dc.date.accessioned2014-09-03T10:07:08Z
dc.date.available2014-09-03T10:07:08Z
dc.date.issued1986
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/13919
dc.language.isoenen
dc.subjectJugementen
dc.subjectConsommateursen
dc.subjectComportementen
dc.subjectProduits commerciauxen
dc.subjectConsumer behavioren
dc.subjectproduct theoriesen
dc.subjectproduct attributesen
dc.subject.ddc658.8en
dc.subject.classificationjelD11en
dc.subject.classificationjelD12en
dc.subject.classificationjelM31en
dc.titleAn implicit product theory approach to consumers' inferential judgments about productsen
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenThis article builds on the idea that consumers use (possibly unconscious) expected relationships between product attributes when they have to draw inferences about uncertain product characteristics. These individuals' expectancies regarding the way product attributes are related are conceived of as composing implicit product theories. The paper illustrates the existence of these implicit product theories and addresses some of the key methodological and conceptual issues that deserve future attention within the suggested paradigm.en
dc.relation.isversionofjnlnameInternational Journal of Research in Marketing
dc.relation.isversionofjnlvol3en
dc.relation.isversionofjnlissue1en
dc.relation.isversionofjnldate1986
dc.relation.isversionofjnlpages19-38en
dc.relation.isversionofdoihttp://dx.doi.org/10.1016/0167-8116(86)90040-6en
dc.relation.isversionofjnlpublisherElsevieren
dc.subject.ddclabelMarketingen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen


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