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How second-generation consumers choose where to shop: A cross-cultural semiotic analysis

dc.contributor.authorSilhouette-Dercourt, Virginie
dc.contributor.authorDe Lassus, Christel
HAL ID: 3051
dc.contributor.authorDarpy, Denis
dc.date.accessioned2014-08-25T12:26:37Z
dc.date.available2014-08-25T12:26:37Z
dc.date.issued2014-11
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/13798
dc.language.isoenen
dc.subjectSémiotique Greimassienneen
dc.subjectMagasinsen
dc.subjectEnfants d'immigrésen
dc.subjectEthnicitéen
dc.subjectIdentité culturelleen
dc.subjectComportement des consommateursen
dc.subjectEthnicityen
dc.subjectRetail storeen
dc.subjectGreimasian semioticsen
dc.subjectSecond-generationen
dc.subjectCultural identityen
dc.subjectConsumer behavioren
dc.subject.ddc658.8en
dc.subject.classificationjelD11en
dc.subject.classificationjelD12en
dc.subject.classificationjelL81en
dc.subject.classificationjelM31en
dc.titleHow second-generation consumers choose where to shop: A cross-cultural semiotic analysisen
dc.typeArticle accepté pour publication ou publié
dc.contributor.editoruniversityotherUniversité Paris XIII;France
dc.contributor.editoruniversityotherUniversité Paris-Est;France
dc.description.abstractenUsing ethnographic interviews and Greimasian semiotics, this study explores second-generation ethnic consumers’ perceptions of physical shopping environments from a cultural identity perspective. It reveals how second-generation ethnic consumers make decisions about where to shop for cosmetics. The key results reveal the identity dimensions of shopping behaviour that retail stores wanting to target second-generation ethnic consumers must take into consideration.en
dc.relation.isversionofjnlnameJournal of Retailing and Consumer Services
dc.relation.isversionofjnlvol21en
dc.relation.isversionofjnlissue6en
dc.relation.isversionofjnldate2014-11
dc.relation.isversionofjnlpages1059–1067en
dc.relation.isversionofdoihttp://dx.doi.org/10.1016/j.jretconser.2014.06.011en
dc.relation.isversionofjnlpublisherElsevieren
dc.subject.ddclabelMarketingen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen


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