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dc.contributor.authorPinson, Christian
dc.contributor.authorMalhotra, Nadesh K.
dc.contributor.authorJain, Arun K.
dc.date.accessioned2014-06-11T08:31:32Z
dc.date.available2014-06-11T08:31:32Z
dc.date.issued1984-12
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/13433
dc.language.isoenen
dc.subjectConsommateurs‎en
dc.subjectComportementen
dc.subjectconsumer products judgementsen
dc.subject.ddc658.8en
dc.subject.classificationjelD11en
dc.subject.classificationjelD12en
dc.subject.classificationjelD81
dc.subject.classificationjelD84
dc.titleCognitive differentiation in consumer product judgmentsen
dc.typeArticle accepté pour publication ou publié
dc.contributor.editoruniversityotherGeorgia Institute of Technology;États-Unis
dc.contributor.editoruniversityotherState University of New York;États-Unis
dc.description.abstractenThe investigations reported in this article examined some of the individual and situational determinants of the level of cognitive product differentiation in consumer products judgements, Subjects consisted of four large samples of male and female consumers in two large metropolitan areas in the USA. These four independent studies found empirical support for the following hypothesis: consumers tend to have more differentiated judgments of negatively valenced products than positively valenced products. These findings were discussed in the context of the “vigilance”. “justification” and “Pollyanna” hypotheses. Finally, as a promising direction for future research. the need for an interactionist approach to cognitive functioning was emphasized.en
dc.relation.isversionofjnlnameJournal of Economic Psychology
dc.relation.isversionofjnlvol5en
dc.relation.isversionofjnlissue4en
dc.relation.isversionofjnldate1984-12
dc.relation.isversionofjnlpages353-369en
dc.relation.isversionofdoihttp://dx.doi.org/10.1016/0167-4870(84)90033-3en
dc.relation.isversionofjnlpublisherElsevieren
dc.subject.ddclabelMarketingen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen


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