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Danone: a French multinational expanding into the global market

Hertrich, Sylvie; Kalika, Michel; Mayrhofer, Ulrike (2015), Danone: a French multinational expanding into the global market, in Buckley, Peter J.; Ghauri, Pervez, International Business Strategy: Theory and Practice, Routledge : London, p. 252-255

Type
Chapitre d'ouvrage
Date
2015
Book title
International Business Strategy: Theory and Practice
Book author
Buckley, Peter J.; Ghauri, Pervez
Publisher
Routledge
Published in
London
ISBN
978-0-415-62469-5
Number of pages
664
Pages
252-255
Metadata
Show full item record
Author(s)
Hertrich, Sylvie
Kalika, Michel
Mayrhofer, Ulrike
Abstract (EN)
"Bringing health through food to as many people as possible" - this is the strategic mission of the French Danone group who has become a leading actor in the food-processing industry: Danone is the world's number 1 for fresh dairy products, number 2 for infant nutrition and bottled waters, and number 3 for medical nutrition. These strong market positions can be attributed to the internationalization of activities. The group first developed on the European market before continuing its expansion into other geographic regions. Over the past decade, Danone has significantly strengthened its presence in emerging countries (Brazil, China, Indonesia, Russia, etc.). In 2010, the company reached the objective of achieving a balance between mature and emerging markets.
Subjects / Keywords
Danone; Multinational company; MNC; Internationalization
JEL
L21 - Business Objectives of the Firm
L25 - Firm Performance: Size, Diversification, and Scope
M16 - International Business Administration
Q13 - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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