Impact of Online Promotional Game Mechanics on Word of Mouth Behaviors
Date
2013-06Dewey
MarketingSujet
Interactive; WOM; OnlineJEL code
M.M3.M31; M.M3.M37Conference name
European Marketing Academy 42th Annual Conference - EMAC 2013Conference date
06-2013Conference city
IstanbulConference country
TurkeyCollections
Metadata
Show full item recordAuthor
Darpy, Denis
1032 Dauphine Recherches en Management [DRM]
Renard, Damien