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How Can Retailers Reduce Perceived Risk for Second-Hand Online Shopping? Exploratory Analysis and Suggestion of a New Theoretical Framework

hal.structure.identifier
dc.contributor.authorBezançon, Marjolaine*
hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorGuiot, Denis*
hal.structure.identifier
dc.contributor.authorLe Nagard, Emmanuelle*
dc.date.accessioned2014-04-05T11:41:00Z
dc.date.available2014-04-05T11:41:00Z
dc.date.issued2013-06
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/13065
dc.language.isoenen
dc.subjectAchat d’occasionen
dc.subjectRisque perçuen
dc.subjectSecond-Handen
dc.subjectRisken
dc.subjectInterneten
dc.subject.ddc658.8en
dc.subject.classificationjelD.D1.D11en
dc.subject.classificationjelM.M3.M31en
dc.titleHow Can Retailers Reduce Perceived Risk for Second-Hand Online Shopping? Exploratory Analysis and Suggestion of a New Theoretical Frameworken
dc.typeCommunication / Conférence
dc.description.abstractenDespite the influence of perceived risk on the decision to buy a second-hand product, very few studies address the issue of risk reduction for a second-hand purchase. In this study, we focus on the influence of product or situational cues controlled by online second-hand dealers on perceived risk. While the literature review suggests using the signaling theory’s framework to study the reduction of perceived risk for a second-hand online purchase, an exploratory qualitative study leads us to consider a new theoretical framework that combines signaling theory with the “laws of sympathetic magic” and thus takes into account the specificities of a second-hand purchase.en
dc.subject.ddclabelMarketingen
dc.relation.conftitleEuropean Marketing Academy 42th Annual Conference - EMAC 2013en
dc.relation.confdate2013-06
dc.relation.confcityIstanbulen
dc.relation.confcountryTurquieen
dc.relation.forthcomingnonen
dc.description.halcandidateoui
dc.description.readershiprecherche
dc.description.audienceInternational
hal.identifierhal-01651182*
hal.version1*
hal.update.actionupdateMetadata*
hal.author.functionaut
hal.author.functionaut
hal.author.functionaut


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