Regards sur la co-production du client : comment les entreprises nous font-elles participer ?
Date
2013Alternative titles
A closer look at clients' co-production: How firms have us participating?Dewey
MarketingSujet
participation du consommateur; marketing collaboratif; ressources; Customer participation; co-production; collaborative marketing; resources; motivationsJEL code
D.D1.D19; L.L2.L23; M.M3.M31Journal issue
Décisions MarketingNumber
70Publication date
2013Article pages
9-24Publisher
Association française du marketingCollections
Metadata
Show full item recordAuthor
Cadenat, Sandrine
Bonnemaizon, Audrey
Benoît-Moreau, Florence
1032 Dauphine Recherches en Management [DRM]
Renaudin, Valérie
1032 Dauphine Recherches en Management [DRM]