'Alisha in Obesity-land’: Is Food Marketing the Mad Hatter?
Date
2013Dewey
MarketingSujet
Consumer behavior; Advertising; Corporate responsibility; Food habits; Obesity; Nutrition; Psychological aspects; Responsabilité sociétale des entreprises; Obésité; Aliments; Publicité; Coutumes alimentairesJEL code
D.D1.D12; I.I1.I12; M.M1.M14; M.M3.M31; M.M3.M37Book title
The Dark Side 2: Critical Cases on the Downside of BusinessAuthor
Fatien Diochon, Pauline ; Raufflet, Emmanuel ; Mills, Albert J.Publisher
GreenleafYear
2013ISBN
978-1-906093-92-1Collections
Metadata
Show full item recordAuthor
Grier, Sonya A.
status unknown
Johnson, Guillaume D.
1032 Dauphine Recherches en Management [DRM]