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'Alisha in Obesity-land’: Is Food Marketing the Mad Hatter?

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Date
2013
Dewey
Marketing
Sujet
Consumer behavior; Advertising; Corporate responsibility; Food habits; Obesity; Nutrition; Psychological aspects; Responsabilité sociétale des entreprises; Obésité; Aliments; Publicité; Coutumes alimentaires
JEL code
D.D1.D12; I.I1.I12; M.M1.M14; M.M3.M31; M.M3.M37
Book title
The Dark Side 2: Critical Cases on the Downside of Business
Author
Fatien Diochon, Pauline ; Raufflet, Emmanuel ; Mills, Albert J.
Publisher
Greenleaf
Year
2013
ISBN
978-1-906093-92-1
URI
https://basepub.dauphine.fr/handle/123456789/12854
Collections
  • DRM : Publications
Metadata
Show full item record
Author
Grier, Sonya A.
status unknown
Johnson, Guillaume D.
1032 Dauphine Recherches en Management [DRM]
Type
Chapitre d'ouvrage
Item number of pages
197-222
Abstract (EN)
This case explores the aggregate influence of corporate marketing practices on public health and examines the increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic minority children. Although US government reports clearly cite the disproportionate rates of obesity among ethnic minority youth, limited attention is paid to understanding whether the factors that contribute to obesity among children in general may have an excessive impact on ethnic minority youth.

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