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hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorRolland, Sylvie*
hal.structure.identifier
dc.contributor.authorParmentier, Guy*
dc.date.accessioned2014-03-11T13:40:21Z
dc.date.available2014-03-11T13:40:21Z
dc.date.issued2013-11
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/12851
dc.language.isoenen
dc.subjectMarketing sur Interneten
dc.subjectMarketing relationnelen
dc.subjectTableaux d'affichageen
dc.subjectMédias sociauxen
dc.subject.ddc658.8en
dc.subject.classificationjelZ.Z1.Z13en
dc.subject.classificationjelL.L8.L82en
dc.subject.classificationjelD.D1.D12en
dc.subject.classificationjelM.M3.M31en
dc.titleThe benefit of social media: Bulletin board focus groups as a tool for co-creationen
dc.typeArticle accepté pour publication ou publié
dc.contributor.editoruniversityotherUniversité de Grenoble;France
dc.description.abstractenBulletin board methodology emerged at the end of the 1990s and is becoming the most frequently used qualitative study technique. This interactive approach groups a community of participants in a private or public online forum for a duration that varies from several days to several months. Discoveries, exchanges of view, personal opinions and group reactions are all part of the power and interest of the internet in this era of social media. This article presents the principles of bulletin board development, and specifics to aid understanding of this tool within social networks and to help organisations adapt to a paradigm shift in marketing in which consumer-respondents are co-creators of meaning and knowledge.en
dc.relation.isversionofjnlnameInternational Journal of Market Research
dc.relation.isversionofjnlvol55en
dc.relation.isversionofjnlissue6en
dc.relation.isversionofjnldate2013-11
dc.relation.isversionofjnlpages809-827en
dc.relation.isversionofdoi10.2501/IJMR-2013-068en
dc.relation.isversionofjnlpublisherWarc LTDen
dc.subject.ddclabelMarketingen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen
dc.description.halcandidateoui
dc.description.readershiprecherche
dc.description.audienceInternational
hal.identifierhal-01637855*
hal.version1*
hal.update.actionupdateMetadata*
hal.author.functionaut
hal.author.functionaut


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