The benefit of social media: Bulletin board focus groups as a tool for co-creation
Date
2013-11Dewey
MarketingSujet
Marketing sur Internet; Marketing relationnel; Tableaux d'affichage; Médias sociauxJEL code
Z.Z1.Z13; L.L8.L82; D.D1.D12; M.M3.M31Journal issue
International Journal of Market ResearchVolume
55Number
6Publication date
11-2013Article pages
809-827Publisher
Warc LTDCollections
Metadata
Show full item recordAuthor
Rolland, Sylvie
1032 Dauphine Recherches en Management [DRM]
Parmentier, Guy