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Simulating in-store lighting and temperature with visual aids: methodological propositions and S-O-R effects

hal.structure.identifier
dc.contributor.authorBriand-Decre, Gwenaëlle*
hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorPras, Bernard*
dc.date.accessioned2014-03-03T14:42:43Z
dc.date.available2014-03-03T14:42:43Z
dc.date.issued2013
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/12795
dc.language.isoenen
dc.subjectsimulated lightingen
dc.subjectsimulated temperatureen
dc.subjectvisual aidsen
dc.subjectvirtual storeen
dc.subjectS–O–R modelen
dc.subjectStudiesen
dc.subjectSimulationen
dc.subjectLightingen
dc.subjectTemperatureen
dc.subjectMarket researchen
dc.subjectRetail storesen
dc.subjectSensory perceptionen
dc.subjectMarketing sensorielen
dc.subject.ddc658.8en
dc.subject.classificationjelC.C9.C91en
dc.subject.classificationjelM.M3.M31en
dc.titleSimulating in-store lighting and temperature with visual aids: methodological propositions and S-O-R effectsen
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenLighting and temperature are two important stimuli in sensory marketing. However, these stimuli have not yet been studied in controlled retail environments. The objective of this research is twofold: to propose a methodology to infer the effect of different levels of lighting and temperature in a controlled environment with visual aids and to test the impact of these simulated stimuli on environmental perceptions and behavioral intentions, following a Stimulus-Organism-Response model. This model postulates that stimuli should influence internal responses which in turn shall have an impact on behavioral responses. Both a bright cool light and a slightly warm temperature had a stimulating effect on participants' store perception. Under these conditions, participants also increased their intentions to buy and to spend time in the store. The stimulative perception mediates the relationship between lighting and both intention to spend time in the store and purchase intention and temperature and intention to spend time in the store.en
dc.relation.isversionofjnlnameInternational Review of Retail, Distribution and Consumer Research
dc.relation.isversionofjnlvol23en
dc.relation.isversionofjnlissue4en
dc.relation.isversionofjnldate2013
dc.relation.isversionofjnlpages363-393en
dc.relation.isversionofdoi10.1080/09593969.2013.781050en
dc.relation.isversionofjnlpublisherTaylor & Francisen
dc.subject.ddclabelMarketingen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen
dc.description.halcandidateoui
dc.description.readershiprecherche
dc.description.audienceInternational
hal.identifierhal-01638834*
hal.version1*
hal.update.actionupdateMetadata*
hal.author.functionaut
hal.author.functionaut


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