Practices in the brand management system: identification and considerations for five business sectors
Date
2013Indexation documentaire
MarketingSubject
Alignment; Brand management system; Configurational patterns; Hierarchical relations; Identity and brand values; ImplementationCode JEL
L.L8.L84; L.L6.L67; L.L8.L82; L.L6.L66; M.M1.M14; M.M3.M31Nom de la revue
The Journal of Product and Brand ManagementVolume
22Numéro
7Date de publication
2013Pages article
444-461Nom de l'éditeur
EmeraldCollections
Métadonnées
Afficher la notice complèteAuteur
Dunes, Mathieu
Pras, Bernard
1032 Dauphine Recherches en Management [DRM]