Practices in the brand management system: identification and considerations for five business sectors
Date
2013Dewey
MarketingSujet
Alignment; Brand management system; Configurational patterns; Hierarchical relations; Identity and brand values; ImplementationJEL code
L.L8.L84; L.L6.L67; L.L8.L82; L.L6.L66; M.M1.M14; M.M3.M31Journal issue
The Journal of Product and Brand ManagementVolume
22Number
7Publication date
2013Article pages
444-461Publisher
EmeraldCollections
Metadata
Show full item recordAuthor
Dunes, Mathieu
Pras, Bernard
1032 Dauphine Recherches en Management [DRM]