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dc.contributor.authorLarceneux, Fabrice
dc.contributor.authorRieunier, Sophie
HAL ID: 745165
dc.contributor.authorFady, André
dc.date.accessioned2014-02-26T10:09:38Z
dc.date.available2014-02-26T10:09:38Z
dc.date.issued2007
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/12758
dc.language.isoenen
dc.subjectAssortmenten
dc.subjectbranden
dc.subjecthyper choice of productsen
dc.subjectjewelryen
dc.subjectmerchandisingen
dc.subject.ddc658.8en
dc.subject.classificationjelD11en
dc.subject.classificationjelD12en
dc.subject.classificationjelM31en
dc.titleThe effect of hyperchoice on the consumer and the moderating effect of the brand: an application in the jewelry marketen
dc.typeArticle accepté pour publication ou publié
dc.contributor.editoruniversityotherUniversité Paris 1 Panthéon-Sorbonne;France
dc.contributor.editoruniversityotherUniversité de Rennes 1;France
dc.description.abstractenThe objective of this research is to study the reactions of consumers when faced with a hyperchoice situation. Two experiments were carried out, varying the number of products displayed in a jewelry department. The results show that increasing the number of products has a positive effect on the perception of price and the sensation of choice, but a negative effect on the attractiveness of the showcase, the perception of quality, the perception of product originality, and the desire to make a choice. However, these effects of hyperchoice we largely attenuated by the presence of a brand.en
dc.relation.isversionofjnlnameRecherche et applications en marketing
dc.relation.isversionofjnlvol22en
dc.relation.isversionofjnlissue4en
dc.relation.isversionofjnldate2007
dc.relation.isversionofjnlpages43-56en
dc.relation.isversionofdoihttp://dx.doi.org/10.1177/205157070702200402en
dc.relation.isversionofjnlpublisherAFMen
dc.subject.ddclabelMarketingen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen


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