The effect of hyperchoice on the consumer and the moderating effect of  the brand: an application in the jewelry market

Larceneux, Fabrice; Rieunier, Sophie; Fady, André

dc.contributor.author	Larceneux, Fabrice
dc.contributor.author	Rieunier, Sophie HAL ID: 745165
dc.contributor.author	Fady, André
dc.date.accessioned	2014-02-26T10:09:38Z
dc.date.available	2014-02-26T10:09:38Z
dc.date.issued	2007
dc.identifier.uri	https://basepub.dauphine.fr/handle/123456789/12758
dc.language.iso	en	en
dc.subject	Assortment	en
dc.subject	brand	en
dc.subject	hyper choice of products	en
dc.subject	jewelry	en
dc.subject	merchandising	en
dc.subject.ddc	658.8	en
dc.subject.classificationjel	D11	en
dc.subject.classificationjel	D12	en
dc.subject.classificationjel	M31	en
dc.title	The effect of hyperchoice on the consumer and the moderating effect of the brand: an application in the jewelry market	en
dc.type	Article accepté pour publication ou publié
dc.contributor.editoruniversityother	Université Paris 1 Panthéon-Sorbonne;France
dc.contributor.editoruniversityother	Université de Rennes 1;France
dc.description.abstracten	The objective of this research is to study the reactions of consumers when faced with a hyperchoice situation. Two experiments were carried out, varying the number of products displayed in a jewelry department. The results show that increasing the number of products has a positive effect on the perception of price and the sensation of choice, but a negative effect on the attractiveness of the showcase, the perception of quality, the perception of product originality, and the desire to make a choice. However, these effects of hyperchoice we largely attenuated by the presence of a brand.	en
dc.relation.isversionofjnlname	Recherche et applications en marketing
dc.relation.isversionofjnlvol	22	en
dc.relation.isversionofjnlissue	4	en
dc.relation.isversionofjnldate	2007
dc.relation.isversionofjnlpages	43-56	en
dc.relation.isversionofdoi	http://dx.doi.org/10.1177/205157070702200402	en
dc.relation.isversionofjnlpublisher	AFM	en
dc.subject.ddclabel	Marketing	en
dc.relation.forthcoming	non	en
dc.relation.forthcomingprint	non	en

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The effect of hyperchoice on the consumer and the moderating effect of the brand: an application in the jewelry market

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