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dc.contributor.authorDebenedetti, Stéphane
dc.contributor.authorLarceneux, Fabrice
dc.date.accessioned2014-02-25T13:40:52Z
dc.date.available2014-02-25T13:40:52Z
dc.date.issued2011
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/12751
dc.language.isoenen
dc.subjecttasteen
dc.subjectjudgmenten
dc.subjectprofessional expertsen
dc.subjectordinary consumersen
dc.subjectweb usersen
dc.subjectcriticsen
dc.subjectconvergenceen
dc.subjectdivergenceen
dc.subjectmoviesen
dc.subject.ddc658.8en
dc.subject.classificationjelM31en
dc.subject.classificationjelZ11en
dc.subject.classificationjelA13en
dc.subject.classificationjelA14en
dc.title“The taste of others” : divergences in tastes between professional experts and ordinary consumers of movies in Franceen
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenThe omnipresence of professional experts in the debates and marketing strategies around movies raises the question of the proximity of their judgments with those of the "ordinary consumer". Two theoretical perspectives compete on this matter: divergence or convergence of tastes. Based on a sample of 622 popular films released between 2005 and 2009 in France, this research confirms the divergence of tastes: professional experts grant no special value to movies that ordinary consumers prefer. However, our results also suggest that publication on the Internet of "hybrid" tastes (those of web users and media critics) builds an artificial form of convergence which can be useful for the market’s actors.en
dc.relation.isversionofjnlnameRecherche et applications en marketing
dc.relation.isversionofjnlvol26
dc.relation.isversionofjnlissue4
dc.relation.isversionofjnldate2011
dc.relation.isversionofjnlpages71-88
dc.relation.isversionofjnlpublisherAFM
dc.subject.ddclabelMarketingen


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