
“The taste of others” : divergences in tastes between professional experts and ordinary consumers of movies in France
Debenedetti, Stéphane; Larceneux, Fabrice (2011), “The taste of others” : divergences in tastes between professional experts and ordinary consumers of movies in France, Recherche et applications en marketing, 26, 4, p. 71-88
Type
Article accepté pour publication ou publiéDate
2011Nom de la revue
Recherche et applications en marketingVolume
26Numéro
4Éditeur
AFM
Pages
71-88
Métadonnées
Afficher la notice complèteRésumé (EN)
The omnipresence of professional experts in the debates and marketing strategies around movies raises the question of the proximity of their judgments with those of the "ordinary consumer". Two theoretical perspectives compete on this matter: divergence or convergence of tastes. Based on a sample of 622 popular films released between 2005 and 2009 in France, this research confirms the divergence of tastes: professional experts grant no special value to movies that ordinary consumers prefer. However, our results also suggest that publication on the Internet of "hybrid" tastes (those of web users and media critics) builds an artificial form of convergence which can be useful for the market’s actors.Mots-clés
taste; judgment; professional experts; ordinary consumers; web users; critics; convergence; divergence; moviesPublications associées
Affichage des éléments liés par titre et auteur.
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Larceneux, Fabrice; Debenedetti, Stéphane (2011) Communication / Conférence
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Larceneux, Fabrice; Debenedetti, Stéphane (2011) Communication / Conférence
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Debenedetti, Stéphane; Larceneux, Fabrice (2011) Article accepté pour publication ou publié
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Larceneux, Fabrice; Rieunier, Sophie; Fady, André (2007) Article accepté pour publication ou publié
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Fortané, Nicolas (2019) Communication / Conférence