• xmlui.mirage2.page-structure.header.title
    • français
    • English
  • Help
  • Login
  • Language 
    • Français
    • English
View Item 
  •   BIRD Home
  • DRM (UMR CNRS 7088)
  • DRM : Publications
  • View Item
  •   BIRD Home
  • DRM (UMR CNRS 7088)
  • DRM : Publications
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Browse

BIRDResearch centres & CollectionsBy Issue DateAuthorsTitlesTypeThis CollectionBy Issue DateAuthorsTitlesType

My Account

LoginRegister

Statistics

Most Popular ItemsStatistics by CountryMost Popular Authors
Thumbnail

“The taste of others” : divergences in tastes between professional experts and ordinary consumers of movies in France

Debenedetti, Stéphane; Larceneux, Fabrice (2011), “The taste of others” : divergences in tastes between professional experts and ordinary consumers of movies in France, Recherche et applications en marketing, 26, 4, p. 71-88

View/Open
the_taste_of_others_-_Debenedetti_-_Larceneux-libre.pdf (200.4Kb)
Type
Article accepté pour publication ou publié
Date
2011
Journal name
Recherche et applications en marketing
Volume
26
Number
4
Publisher
AFM
Pages
71-88
Metadata
Show full item record
Author(s)
Debenedetti, Stéphane
Larceneux, Fabrice
Abstract (EN)
The omnipresence of professional experts in the debates and marketing strategies around movies raises the question of the proximity of their judgments with those of the "ordinary consumer". Two theoretical perspectives compete on this matter: divergence or convergence of tastes. Based on a sample of 622 popular films released between 2005 and 2009 in France, this research confirms the divergence of tastes: professional experts grant no special value to movies that ordinary consumers prefer. However, our results also suggest that publication on the Internet of "hybrid" tastes (those of web users and media critics) builds an artificial form of convergence which can be useful for the market’s actors.
Subjects / Keywords
taste; judgment; professional experts; ordinary consumers; web users; critics; convergence; divergence; movies
JEL
M31 - Marketing
Z11 - Economics of the Arts and Literature
A13 - Relation of Economics to Social Values
A14 - Sociology of Economics

Related items

Showing items related by title and author.

  • Thumbnail
    Professional experts and ordinary consumers' judgments of motion pictures: convergence or divergence? 
    Larceneux, Fabrice; Debenedetti, Stéphane (2011) Communication / Conférence
  • Thumbnail
    Professional experts and ordinary consumers' judgment of motion pictures : convergence or divergence? 
    Larceneux, Fabrice; Debenedetti, Stéphane (2011) Communication / Conférence
  • Thumbnail
    Le "goût des autres" : de la divergence des goûts entre spécialistes et consommateurs ordinaires de films en France 
    Debenedetti, Stéphane; Larceneux, Fabrice (2011) Article accepté pour publication ou publié
  • Thumbnail
    The effect of hyperchoice on the consumer and the moderating effect of the brand: an application in the jewelry market 
    Larceneux, Fabrice; Rieunier, Sophie; Fady, André (2007) Article accepté pour publication ou publié
  • Thumbnail
    The economic and professional structures of veterinary expertise: understanding antimicrobial use in industrial livestock farming through the development of the veterinary drug market (France, 1970s-1980s) 
    Fortané, Nicolas (2019) Communication / Conférence
Dauphine PSL Bibliothèque logo
Place du Maréchal de Lattre de Tassigny 75775 Paris Cedex 16
Phone: 01 44 05 40 94
Contact
Dauphine PSL logoEQUIS logoCreative Commons logo