The Governance of Transactions by Commercial Intermediaries: An Analysis of the Re-engineering of Intermediation by Electronic Commerce
Brousseau, Eric (2002), The Governance of Transactions by Commercial Intermediaries: An Analysis of the Re-engineering of Intermediation by Electronic Commerce, International Journal of the Economics of Business, 9, 3, p. 353-374. http://dx.doi.org/10.1080/1357151021000010355
TypeArticle accepté pour publication ou publié
Journal nameInternational Journal of the Economics of Business
MetadataShow full item record
Abstract (EN)Efficiency arguments explain why commercial intermediaries exist and will continue to be involved in the exchanges despite the spread of digital networks. Commercial intermediaries provide producers and consumers with a set of information, logistic, securization and insurance (and liquidity) services. By bundling these services and by dedicating assets and learning capabilities to their production, commercial intermediaries allow transaction costs to be reduced. Digital networks per se cannot allow transacting parties to benefit from such efficient providers of intermediation services. Rather than establishing direct relationships among producers and consumers, the Internet will support a re-organization of existing intermediation chains, because traditional intermediaries will reinforce their ability to provide these service by using ITs. The analysis of the role of commercial intermediaries thus leads to a better understanding of the future of e-commerce. In turn, e-commerce provides New-Institutional Economics with a stimulating case study.
Subjects / KeywordsTransaction Costs; Commercial Intermediation; Distribution Channels; E-COMMERCE; Bundled Services; Digital Economy
JELD23 - Organizational Behavior; Transaction Costs; Property Rights
L14 - Transactional Relationships; Contracts and Reputation; Networks
L15 - Information and Product Quality; Standardization and Compatibility
L22 - Firm Organization and Market Structure
L81 - Retail and Wholesale Trade; e-Commerce
L86 - Information and Internet Services; Computer Software
O33 - Technological Change: Choices and Consequences; Diffusion Processes
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