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dc.contributor.authorDarpy, Denis*
dc.contributor.authorRenard, Damien*
dc.date.accessioned2014-01-22T13:05:12Z
dc.date.available2014-01-22T13:05:12Z
dc.date.issued2014
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/12484
dc.language.isofren
dc.subjectMarketing viral
dc.subjectMarketing interactif
dc.subject.ddc658.8en
dc.subject.classificationjelM.M1.M31en
dc.titleMarketing viral ou buzz marketing, même combat ? Le marketing viral dans la perspective du marketing interactif
dc.typeChapitre d'ouvrage
dc.identifier.citationpages69-81
dc.relation.ispartoftitleL’état des entreprises 2014
dc.relation.ispartofeditorDauphine Recherches en management
dc.relation.ispartofpublnameLa Découverte
dc.relation.ispartofpublcityParis
dc.relation.ispartofdate2014
dc.subject.ddclabelMarketingen
dc.relation.ispartofisbn978-2-7071-7763-6
dc.relation.forthcomingnonen
dc.description.ssrncandidatenon
dc.description.halcandidateoui
dc.description.readershipRecherche
dc.description.audienceNational
dc.date.updated2017-02-20T18:52:35Z
hal.person.labIds1032*
hal.person.labIds*
hal.identifierhal-01514082*


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