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dc.contributor.authorMariet, François
dc.date.accessioned2014-01-10T15:18:43Z
dc.date.available2014-01-10T15:18:43Z
dc.date.issued1990
dc.identifier.isbn2-7178-1866-9en
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/12397
dc.language.isofren
dc.subjectMarketingen
dc.subjectTélévisionen
dc.subjectMédiasen
dc.subjectÉtats-Unisen
dc.subjectPublicité téléviséeen
dc.subject.ddc302.2en
dc.subject.classificationjelM3en
dc.titleLa télévision américaine‎ : médias, marketing et publicitéen
dc.typeOuvrage
dc.publisher.nameEconomicaen
dc.publisher.cityParisen
dc.identifier.citationpages558en
dc.relation.ispartofseriestitleCollection Gestion. Série Politique générale, finance et marketingen
dc.subject.ddclabelCommunication, médiasen
dc.identifier.citationdate1990
dc.relation.forthcomingnonen


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