"Does race really matter?" Consumer identity and advertising effectiveness in post-apartheid South Africa
Date
2013Dewey
MarketingSujet
Post-apartheid era; Cross-cultural differences; Group identity; Advertising; Ethnicity; RacismJEL code
D.D1.D12; M.M3.M31Journal issue
South African Journal of Business ManagementVolume
1Number
2Publication date
2013Article pages
11-17Publisher
Association of Professional Managers in South AfricaCollections
Metadata
Show full item recordAuthor
Johnson, Guillaume D.
1032 Dauphine Recherches en Management [DRM]