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dc.contributor.authorBenoît-Moreau, Florence
dc.contributor.authorParguel, Béatrice
HAL ID: 11155
ORCID: 0000-0002-2329-6137
dc.date.accessioned2013-06-20T12:16:34Z
dc.date.available2013-06-20T12:16:34Z
dc.date.issued2013
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/11443
dc.language.isoenen
dc.subjectEnvironmental Labelingen
dc.subjectSustainable Consumptionen
dc.subjectPublic Policyen
dc.subjectConsumer information
dc.subjectBrand image
dc.subject.ddc658.8en
dc.subject.classificationjelM31en
dc.subject.classificationjelQ58en
dc.subject.classificationjelQ56en
dc.titleCounterproductive Environmental Performance Displays: Lessons from the Automotive Sectoren
dc.typeCommunication / Conférence
dc.description.abstractenUsing classical models of information processing and persuasion, this study examines the efficiency of European Directive 1999/94/EC, pertaining to automotive carbon emission information, as a means to encourage more sustainable consumption patterns. The Directive requires European carmakers to display their vehicles’ carbon emissions prominently in advertisements. An experiment conducted with a representative sample of consumers reveals that this obligation is counterproductive among non-expert consumers. The display of environmental information might have better effects if it were to use a color-coded grading scale to help them. Beyond this recommendation, the authors discuss some implications for public policy makers.en
dc.identifier.citationpages7 p.
dc.identifier.urlsitehttp://halshs.archives-ouvertes.fr/halshs-00948940
dc.subject.ddclabelMarketingen
dc.relation.conftitleEMAC, 42nd annual conference : "Lost in translation : marketing in an interconnected world"en
dc.relation.confdate2013-06
dc.relation.confcityIstanbulen
dc.relation.confcountryTurquieen
dc.relation.forthcomingnonen


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