Conceptualizing Multicultural Advertising Effects in the "New" South Africa
Date
2010Dewey
MarketingSujet
Multicultural marketing; Advertising effectiveness; customer-based brand equity; corporate social responsibility; South AfricaJEL code
M.M3.M37; M.M1.M14; M.M3.M31Journal issue
Journal of Global MarketingVolume
23Number
3Publication date
2010Article pages
189-207Publisher
Haworth PressCollections
Metadata
Show full item recordAuthor
Johnson, Guillaume D.
1032 Dauphine Recherches en Management [DRM]
Elliott, Roger M.
Grier, Sonya A.
status unknown