Targeting without Alienating: Multicultural Advertising and the Subtleties of Targeted Advertising more
Date
2011Dewey
MarketingSujet
Consumers; Advertising; Multicultural advertisingJEL code
D.D1.D12; M.M3.M31Journal issue
International Journal of AdvertisingVolume
30Number
2Publication date
2011Article pages
233-258Publisher
HoltCollections
Metadata
Show full item recordAuthor
Johnson, Guillaume D.
1032 Dauphine Recherches en Management [DRM]
Grier, Sonya A.
status unknown